Keyword Research overview

Keyword Research is where you find, track and prioritize the search terms your app should rank for. It works for the country and language selected in the app header, and compares your app with the competitors you've selected.

Open an app from My Apps and click Keyword Research in the app's top navigation.

The tabs

Tab	Use it to
App Keywords	Track keywords, see how many rank in each position band and compare your ranks with competitors.
Keyword Family	See how keywords cluster into themes and find related combinations.
Keyword Teardown	Benchmark the apps ranking for one keyword – their metadata, authority, installs, revenue and ratings.
Keyword Performance	Measure how tracked keywords and your visibility change over time.
Worldwide Impact	Compare one keyword's volume, difficulty and rankings country by country.
Keyword Opportunity	Find keywords with meaningful demand and manageable competition.

A typical workflow

1. Start tracking. On App Keywords, add the suggested keywords your app already ranks for, or type your own. See Track keywords.
2. Find more. Use Keyword Opportunity and Keyword Family to spot promising keywords and themes. Send the good ones to your tracked keywords.
3. Size up the competition. Use Keyword Teardown to see who ranks for a keyword and how strong they are, and the Top Apps column or Live Search to see today's results.
4. Pick markets. Use Worldwide Impact to see where a keyword has the most demand and the best ranking opportunity.
5. Act and measure. Put your best keywords into new metadata with ASO Generation, then follow the results on Keyword Performance.

Things that work the same on every tab

• Filters – click Volume, Difficulty or Relevance to set a min and max (0–100). Click Clear filters to reset.
• Translate – shows a translation under each keyword, handy for markets in other languages.
• Competitors – click app icons above a table to show or hide their rank columns.
• Selection bar – tick keywords to act on them together: delete, favorite, mark as negative, copy, or export to CSV or XLSX (actions vary by tab).
• History – click the icon next to a Volume or Rank value to open its history chart.
• Live Search – click More in the Top Apps column to see the current store results for a keyword. From there you can add or remove apps as competitors.

Related articles

• Keyword metrics explained
• Keyword Research tabs in detail
• Track keywords