Compare against competitors in AI answers

The Competitors tab shows who AI assistants recommend alongside or instead of you. It compares your project's visibility and favorability in AI answers with each competitor you track.

Add a competitor

1. Open your project and go to the Competitors tab.
2. Click Add Competitor.
3. Under "What kind of competitor?", choose Website or Mobile App.
4. Enter the competitor's details (for a website, its Name and URL) and click Add Competitor.

You can also add competitors when you first create a mobile app project, in the Select Competitors step. The number of competitors you can track depends on your plan.

Comparison cards

Each project gets a card, starting with Your Project, showing:

Metric	Meaning
Visibility	Share of answers that mention the project.
Favorability	Average sentiment of the project's mentions (0–100%).
Mentions	Total number of mentions across answers.
Avg. Rank	Average position of the project when answers rank options. Lower is better.

Drag a card to reorder competitors, or click the remove icon (Remove competitor) to stop tracking it.

Charts

• Mentions per Project: compare mentions across projects as a bar, pie or cluster chart, for all models or a single Model.
• Visibility Over Time and Favorability Over Time: one line per project, day by day.
• Visibility vs Favorability: a scatter chart placing each project by how often and how positively it's mentioned. Filter by Model.
• Ranked by Visibility and Ranked by Favorability: leaderboards of your project and competitors.
• Average Mention Rank: which project tends to appear first in AI answers.

View the dashboard as a competitor

In the project header, you can select a competitor from the competitor list. The dashboard and prompt pages then show that competitor's data, marked with a Competitor label, so you can see which prompts and models favour them.