Browse top creatives
Compare the screenshots, video previews, icons and custom product pages used by the top-ranked apps in any category and market.
Updated September 30, 2026
Creatives shows the visual assets used by the highest-ranking apps in a chart, so you can see what top apps in your category do before you design your own screenshots or icon.
Open it from Insights > Creatives in the side menu.
Choose what to compare
All filters are at the top of the card:
- Store – App Store or Google Play.
- Phone or Tablet – App Store only.
- Collection – Top Free, Top Grossing or Top Paid.
- Category.
- Creative type – Screenshots, Video Previews, Icon or Custom Product Pages (App Store only).
- Country.
- Search for an app – jump to a specific app.
By default you'll see phone screenshots from the App Store's top free apps in the United States, across all categories.
Read the results
Apps are listed in rank order. Each row shows the app's rank, icon, name, subtitle and developer, followed by its screenshots, video, icon or custom product pages. Scroll down to load more apps.
Compare the first two or three screenshots across the top 10 apps – that's what users see in search results. Look for common patterns in captions, colors and layout.
If nothing matches your filters, you'll see "No creative apps found" – try another category, market or search term.
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