Compare storefronts with Brand Vision
See how your app and competitors look side by side in the store, per country and device.
Updated September 30, 2026
Brand Vision shows how your app and selected competitors appear to customers across storefronts and devices. Use it to check that your brand stands out in each market, and to compare localized icons and screenshots at a glance.
Open an app from My Apps and click Brand Vision in the app's top navigation.
Display Settings
- Choose Phone or Tablet.
- Keep Show all countries ticked to see every country, or untick it and pick the countries you want. The selected countries appear under Displaying brand vision for: – click the x on a country to remove it.
Storefront Previews
Each country gets its own row, with the selected apps side by side as customers see them in that store. Your app is shown by default. To add competitors, select them in the competitor icons under the app header.
Line your app up against its closest competitors in your top markets. If your icon and first screenshots look like everyone else's, that's a strong signal to test new creatives.
If there's no storefront data for a country, you'll see a message for that country instead.
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